喜茶被约谈，下架“佛喜”茶！

因涉嫌违反宗教事务条例，喜茶“佛喜茶”上线不到一星期就下架了。12月5日，喜茶涉嫌违反宗教事务条例被约谈，冲上热搜第一。

来源：东方IC

Hey Tea, a leading Chinese tea drink chain, has removed one of its latest products featuring images of ceramic Luohan and Bodhisattva sculptures, following allegations that the act, deemed a commercial promotion in the name of Buddhism, is illegal, Chinese media outlets reported on Tuesday.

11月28日，中国茶饮品牌“喜茶”和景德镇中国陶瓷博物馆联名推出一款茶叶拿铁。据悉，这款联名配套推出三款特别设计的杯子和冰箱贴分别以无语菩萨、欢喜罗汉和伏虎罗汉为主题。因其外包装的宗教元素，热销的同时也遭到众多批评。

来源：东方IC

The tea latte and its accompanying packaging and merchandise were launched on November 28, as a co-branded series by Hey Tea and Jingdezhen China Ceramics Museum. The co-branded products garnered a lot of attention both online and offline, but at the same time led to criticisms due to the religious elements in commercialization.

《宗教事务条例》《关于进一步治理佛教道教商业化问题的若干意见》（国宗发〔2017〕88号）《互联网宗教信息服务管理办法》等明确规定，禁止以宗教名义进行商业宣传。

In China, multiple laws and regulations prohibit commercial promotion in the name of religion, including the "Religious Affairs Regulations," "Several Opinions on Further Addressing the Commercialization of Buddhism and Taoism," and "Measures for the Administration of Internet Religious Information Services."

12月4日，深圳市民族宗教事务局工作人员反馈称，该局于12月1日约谈了喜茶公司，该公司于12月3日做了下架处理，同时就相关情况作出检查。

上述工作人员表示，经过民宗部门和市场监管等部门会商研究，他们（喜茶）其实打的是个“擦边球”，“现在只能约谈他们，约谈也是法律手段之一，而且他们公司也很配合，认错态度很好，周五晚上就给我们发了整改报告，12月3日已经全部下架了”。

Only a few days following the launch, the Ethnic and Religious Affairs Bureau of Shenzhen, where Hey Tea is headquartered, confirmed that the bureau had held talks with the Hey Tea company over the matter, as is reported by several Chinese media outlets. The company took the controversial items off their menu on Sunday and issued a self-reflection statement regarding the matter.

微博话题“喜茶涉嫌违反宗教事务条例被约谈”星期一早上冲上热搜第一。有网民留言称，“可以不信但不能不尊重”“遵守法律”，也有网民调侃“喝到了绝版”“联名有得到佛祖的授权吗？”

澎湃新闻注意到，“喜茶GO”小程序上目前已经没有了“佛喜”茶拿铁这款产品。但在“喜茶”官方微博上，仍然还有两条关于这款产品的微博，分别发布于11月27日，11月28日。

On Tuesday, the co-branded series has been taken off the shelves across the company's online and offline stores.

来源：环球时报 观察者网

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