国泰君安证券研报认为,第一季度分区域来看,家电整体外销优于内销,出口呈现高景气态势。政策刺激预期又起,内需有望提振。2024年初至今,家电线上销售整体增长较好,空调/冰箱/彩电等大家电品类销额同比+33%/+19%/+25%。第一季度报表表现来看,外销主导公司占优,白电及相关产业链更优。
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