艾媒咨询｜2024年“农夫山泉舆论风波”事件舆情监测分析报告

报告目录：
一、“农夫山泉舆论风波”事件舆情监测分析
“农夫山泉舆论风波”事件回顾
“农夫山泉舆论风波”微博相关话题热榜
“农夫山泉”话题热度
“农夫山泉”话题的情感走势
“钟晱晱”相关话题热度
“钟晱晱”话题的情感走势
其他饮用水品牌网络口碑
“农夫山泉舆论”事件媒体关注分布
“农夫山泉舆论风波”事件媒体观点
二、“农夫山泉舆论风波”事件网友态度调查
“农夫山泉舆论风波”事件网民关注度
“农夫山泉舆论风波”事件网民看法
“钟晱晱”相关讨论情况
农夫山泉包装的讨论情况
网友对农夫山泉品牌营销的看法
农夫山泉后续购买行为调查
三、“农夫山泉舆论风波”事件舆情监测总结
“农夫山泉舆论风波”事件舆情监测总结
图表目录：
图表1. “农夫山泉”话题网络热度
图表2. “农夫山泉舆论”事件网络口碑及主题词云
图表3. “钟晱晱”相关话题网络热度
图表4. “钟晱晱”网络口碑及主题词云
图表5. 娃哈哈网络口碑
图表6. 怡宝网络口碑
图表7. 百岁山网络口碑
图表8. “农夫山泉舆论”事件媒体关注分布
图表9. “农夫山泉舆论风波”事件网民关注度
图表10. “农夫山泉舆论风波”事件网民看法
图表11. 网友对于钟晱晱与宗庆后故事的看法
图表12. 网友评价品牌的关键因素
图表13. 农夫山泉包装情况
图表14. 农夫山泉后续购买意愿
图表15. 网民对国货品牌采用国外风格包装的看法
图表16. 网友对农夫山泉品牌营销的看法
图表17. 农夫山泉后续购买行为调查
Figure 1. “Nongfu Spring” topic network heat
Figure 2. Internet Word of Mouth (IWOM) and Theme Clouds for the "Nongfu Spring Public Opinion" Event
Figure 3. Online popularity of topics related to "Zhong Shanshan"
Figure 4. Internet Word of Mouth (IWOM) and Theme Clouds for the "Zhong Shanshan"
Figure 5. Wahaha Internet Word of Mouth
Figure 6. C'estbon Internet Word of Mouth
Figure 7. Baisui Mountain Internet Word of Mouth
Figure 8. Distribution of media attention to the incident of "Nongfu Spring Public Opinion".
Figure 9. "Nongfu Spring Public pinion" event netizen concern
Figure 10. "Nongfu spring public opinion storm" incident netizen views
Figure 11. Netizens' views on the story of Zhong Shanshan and Zong Qinghou
Figure 12. Netizens evaluate the key factors of the brand
Figure 13. Packaging situation of Nongfu Spring
Figure 14. Nongfu Spring follow-up purchase intention
Figure 15. Netizens' views on domestic brands using foreign style packaging
Figure 16. The netizen's view on the brand marketing of Nongfu Spring
Figure 17. Nongfu Spring follow-up purchase behavior investigation