2025年度流行色发布！这个颜色看着好好吃啊

12月5日，全球著名的权威色彩机构潘通（PANTONE）正式发布了2025年度代表色：

PANTONE 17-1230

Mocha Mousse (摩卡慕斯)

Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, introduced PANTONE 17-1230 Mocha Mousse as the Pantone Color of the Year selection for 2025.

图源：潘通官网截图

官方解释称：“这是一种温暖的浓棕色调，能够将我们的感官带入到可可、巧克力和咖啡的美味之中，满足了我们对舒适的渴望。”

A warming rich brown hue, PANTONE 17-1230 Mocha Mouse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.

图源：潘通官网截图

为什么会选中这个颜色呢？

潘通色彩研究所执行董事莱亚特丽斯·艾斯曼 （Leatrice Eiseman）给出的答案是：“摩卡慕斯”不仅仅是一种颜色，更是一种感官体验。

“这个颜色是既精致又低调的经典色。它将我们对棕色的认知，从谦逊朴实扩展到了拥抱理想和奢华。这个颜色融入了低调的优雅和自然的精致，呈现出一种内敛而高雅的魅力。‘摩卡慕斯’让我们被温暖包裹。”

"Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse, extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth."

图源：潘通官网截图

恰如其名，“ 摩卡慕斯”这个柔和的棕色调让人能够感受到温暖醇厚的气息。

就像是寒冬行走在宁静的老城路上，一股摩卡咖啡的香气飘来，还交织着淡淡的泥土芬芳，口腔中不觉地生出巧克力慕斯丝滑融化于舌尖的味道……

图源：潘通官网截图

潘通色彩研究所副总裁劳里·普雷斯曼 （Laurie Pressman）补充表示：“摩卡慕斯”满足了人们对和谐的渴望。

“对和谐的不懈追求存在于我们生活的方方面面，包括我们的人际关系、工作、社会关系和我们周围的自然环境。”

"The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us," added Laurie Pressman, Vice President of the Pantone Color Institute.

图源：潘通官网截图

随着颜色的发布，网友们也纷纷发表了自己的看法。有网友表示“这个颜色看起来很高级”、“棕色系适合冬天”。

然而，也有人持反对意见。

在海外社交媒体平台上，潘通机构发布了一段视频，视频中“摩卡慕斯”这个色彩依次变化为慕斯、咖啡、烟雾……对此，许多人指责该机构使用人工智能制作宣传视频。

In response to Pantone's announcement on X, formerly Twitter, in which they posted a dramatic video of the color transforming from mousse to coffee to smoke, many accused the brand of using Artificial Intelligence to create the promotional video.

一位网友写道：“你是在告诉我，你们选出了这样一个沉闷的颜色，还给我们一个人工智能生成的视频？饶了我们吧，这太恐怖了！”

还有网友批评道：“这太沉闷、平淡、无聊了，我们在新的一年里不需要这样的东西！而且，还是个人工智能生成的视频？创意和激情去哪了?”

往年年度流行色回顾

每年12月，潘通机构都会评选出下一年的年度流行色，今年已经走到了第26个年头。

Each December, Pantone names a color of the year for the following year, and this is the 26th time that it has done so.

潘通色彩研究所的专家们会对高级时装秀、室内设计趋势、流行文化以及人类心理学展开深入研究，以选出每年的年度流行色。

To make their pick, experts at the Pantone Color Institute trawl through high-fashion runways, interior design trends, pop culture moments and human psychology.

那么前五年的流行色都是什么呢？

2024年

柔和桃 Peach Fuzz

图源：潘通官网截图

“柔和桃”是一种温柔而滋养人心的桃色，提醒我们放慢脚步，关心自己和他人。

Pantone's color of the year for 2024 is PANTONE 13-1023 Peach Fuzz, a gentle and nurturing peach shade that serves as a reminder to slow down and care for ourselves and one another.

这是一个温暖而舒适的色调，表现出我们与他人团聚的渴望，或是享受宁静的期待，以及由此所营造出的避风港般的感觉。

A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness.

2023年

非凡洋红 Viva Magenta

图源：潘通官网截图

“非凡洋红”是深红色调，在冷暖色中取得了平衡，被描述为非常规时代的非常规颜色。

Described as "a nuanced crimson tone" that balances warm and cool, Viva Magenta is "an unconventional shade for an unconventional time," Pantone said in a statement unveiling its pick.

“‘非凡洋红’勇敢而无畏，是一种充满活力的颜色，这样的活力带来了乐观和欢乐，能够为我们开启新篇章。”

"Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."

2022年

长春花蓝Very Peri

图源：潘通官网截图

“长春花蓝”融合了蓝调的特质，同时又带有紫红色的底色。潘通机构表示这个色号，象征着全世界在经历长时间的隔离与不确定性之后正在发生的改变。

PANTONE 17-3938 Very Peri is a dynamic periwinkle blue with a vibrant, violet-red. According to the institute, creating a new color for 2022 was itself symbolic of the changes taking place in the world right now, following an intense period of isolation and uncertainty.

莱亚特丽斯·艾斯曼认为：“这一颜色象征着未来。它包含着我们谈论的活泼欢乐的态度，无忧无虑的自信，还有创新精神。”

"The color symbolizes the future," Eiseman adds." (It) has that sprightly, joyous attitude that we're talking about, that carefree confidence, and creative spirit."

2021年

亮丽黄+极致灰

Illuminating andUltimate Gray

“极致灰”象征着平静和刚毅，激发出平静、稳定和柔韧的感觉。“亮丽黄”则象征着乐观和活力。

According to Pantone's press statement, Illuminating is associated with optimism and vivacity, while Ultimate Gray encourages "feelings of composure, steadiness and resilience."

“这个色彩组合代表了我们在重置、重启、重构和改造过程中所需要的适应力、乐观、希望和积极性。”

"It's a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine and reinvent."

2020年

经典蓝 Classic Blue

图源：潘通官网截图

“经典蓝”是一种代表着恒久的蓝色调，简洁优雅，令人联想到黄昏时分的天空。

A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity and suggestive of the sky at dusk.

简约中流露优雅的“经典蓝”，代表着冷静、信心以及连接感。这个颜色有助于集中精力与厘清事情，让我们重新集中思绪。

Classic blue is a kind of color that gives people a feeling of calm, which brings peace and tranquility to the heart of mankind and provides shelter. This color helps to concentrate and clarify everything and helps us refocus our minds. This is a thought-provoking tone of blue that can breed the resilience.

你觉得2025年度色怎么样呢？

来源：21世纪英文报 潘通 CNN Dailymail

‍‍